Why did they say it?

Pick a statement and decide to trust () it or trash () it

Who paid for it? Who sponsored it?

The sponsor is clearly stated and any conflicts of interest are stated.

The information includes the promotion and sale of a product, or point of view.

What’s the author’s purpose?

The information is presented objectively, the language is objective and free of emotion.

The purpose is clear, i.e. to inform, educate, entertain or sell or convince you of something.

Who is the intended audience of the information?

Image of two different front covers of different publications. They are The End of Art, which is a book argues that art has been replaced by postart, and Art-iculate, Victoria's most popular art resource written for updated VCE study design.

It’s clearly written for another audience, not students and academics.